Types of Advertisement Classifieds Regular / Ordinary ads These types of advertisements are the cheapest mode of advertisements. These are priced on per line / per word basis. The basic classified advertisement has the first word in capitals / bold with all remaining lines / words in regular style in simple paragraph. Classified Display ads These type of advertisements are little costlier than the regular classifieds. These are priced on per column centimeter / per square centimeter basis. The format uses a border in a variable point size for higher visibility and greater impact. This style also allows the use of a logo or a visual. Classified Display advertisements are acceptable only in single column i.e. the width of Classified Display advertisements can vary from 3 centimeter to 4 centimeter as per the publication guidelines, not more than that. Display ads These types of advertisements are the HIGH IMPACT and the costliest type of advertisements. These advertisements can be of any size in width / height but should not be less than 3 centimeter. It can be color / black & white.