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Web portal promises big ‘ad-vantage’
Business Standard, Lucknow Edition,
Business Life, Page No. 12
By Virendra Singh Rawat
May 7,
2008
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 Sitting in Manhattan thousands of miles away, Vijay Rao wants to place an ad in the vernacular dailies of Andhra Pradesh to sell his ancestral land in Warangal. London-based Assamese NRI Bipin Barua wants to place a matrimonial ad in the regional newspapers of his native state seeking a traditional Indian bride for his techie son.
The above situations, hypothetical nevertheless, have genesis in today's fast moving life - seen and heard quite often in our vicinity.
Now help is just a click away. A unique web portal tries to bridge this geographical distance through a virtual gateway, offering a dedicated platform to those seeking to book their ads in Indian national and regional dailies from anywhere in the world.
Advertisementindia.com has collaboration with almost all the leading Indian dailies and vernacular newspapers to offer customised advertisement solutions to people sitting faf and wide across the continents.
A brainchild of Luknow-based entrepreneur Roopesh Agarwal, the portal has been a grand success since it went on-line two years back.
His dream of providing a web-based solution in this segment was realised in the form of this user=friendly portal. The web platform is probably only one of its kind in India with a wide array of newspapers and dailies to choose from.
"Our portal books all kinds of ads viz matrimonial, display, appointment, tenders/notices, financial etc and offers all options to pay over Internet, including credit/debit cards, net banking, PayPal and offline payment modes for booking ads online in all India regional and national newspapers," Agarwal added. it takes about five days for the ad to get published in the selected newspaper(s) after the payment is received by the company in Lucknow.
The Portal also has the option for the user to create his ad on the website after the client has registered himself with the portal, he informed.
"At present, we have around 3,000 members, mostly based in the US and the UK. Last fiscal, we posted a turnover of about Rs. 50 lakh and we are hopeful of growing by about 25 percent this year," Agarwal quipped. The parent company WYSIWYG (What You See IS What You Get) Advertising Pvt. Ltd. is also into event management and has an envious list of national and international clients.
Advertisementindia.com offers a wide array of newspapers and dailies to choose from. It also has the option for the user to create his ad on the website after the client has registered himself with the portal |
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