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| Looking For Optimal Media Solutions? |
| AdvertisementIndia.com can help! |
Optimal Media Solutions stands for editorial concepts that tell a story!
The art of telling a story of a brand, in a manner that sounds plausible, convinces and lingers on. With the help of pictures and editorials, OMS puts forth, what the client and its brand want to communicate.
You may ask “It is not advertising?”
Advertising; means NO Exchange. It is just a handover of ad material prepared and places it as is; hence the rules of advertising do not apply…
- OMS realizes aspirations combined with forward thinking and planning for brands. Ideas and concepts that help in creating brands
- OMS spends time, understanding client and his needs before evolving a strategy. To enhance brand communication for clients, it is important to have a certain news value in the story
- OMS stands for exchange of ideas between the client and editorial for a well-written, carefully composed, well-depicted and well-presented editorial which carries the weight of sound editorial credibility
- OMS gives brands a platform with the editorial stamp of approval, that it’s necessary to further enhance the brand message. What appears finally is an editorial product, with editorial values
A Fair exchange…
Why would a client choose OMS & not just advertise?
Clients come to OMS for:
- Editorial credibility
- To create an impact
- To stand out and be remembered for the right reasons
Why pay?
- Times of India give its clients a platform to communicate their brand message through its editorials
- OMS goes beyond Journalism; it is more than journalism
- Complete involvement of the editorial & client servicing
- Message sent out is editorially sound and client communication complete with brand recall
A fair exchange always delivers the best.
OMS Is Not PR?
- OMS stories will never read like PR pieces
- OMS stories are not press releases
- OMS creates its own content in order to enhance brand communication
It is when clients realized the wider OMS perspective, is when the biggest OMS successes happen; and OMS moves ahead of PR.
OMS bottom lines……. is to create worthy content
- OMS can’t be a push strategy; it has to be a pull strategy
- OMS facilitates communication between clients and the reader
- OMS collectively evaluates news worthiness of the communication in regards to its readers
- OMS creates responsible content for brand communication keeping its readers and credibility of the publication in mind
- OMS builds brands after convincing ourselves, first
Brand Values
WE ARE PARTNERS…..OMS Rules Are Brand Rules
- In order to merge OMS with the brands it rides on, it is essential we understand the rules followed by those brands
- The client needs to keep requirements of mother brand in mind
- Respect for brand identity by both parties is of utmost important and tampering with it would be counterproductive for both OMS and the brand
Advertisement Properties…..in TIMES OF INDIA PUBLICATIONS
- Front Page Picture with Celeb (We also arrange Celebrity services)
- Front page story with Celeb (We also arrange Celebrity services)
- Events pages/page 3/Launch pad with & without celeb option
- Lifestyle Product launches
- Good lifestyle
- Body & Soul-Health & wellness
- Property Times Launch, offers, schemes etc.
- Travel
- Food Page
- Style page
- Entertainment
- What’s Hot
We at OMS believe in Long term gains and build on Mutually Beneficial Business Relationships.
There are no shortcuts……to build brands and AdvertisementIndia.com is at the forefront of providing this service to all our clients who want to excel in building their brands and nurturing them with right exposure in the credible media.
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